Fruit of the Loom Olympic Campaign
In 2012, I had the opportunity to work on a captivating series of advertising pieces for Fruit of the Loom, a proud sponsor of the London Summer Olympics. As the sole designer and animator, I utilized my expertise in Photoshop, Illustrator, After Effects, and Cinema 4D to bring these vibrant pieces to life.
Project Highlights:
- Conceptualized and designed a range of engaging advertising materials, including graphics, animations, and motion graphics
- Successfully animated all pieces, ensuring seamless integration of 2D and 3D elements
- Effectively incorporated Fruit of the Loom’s brand identity and messaging throughout the campaign
Technical Skills:
- Proficiently used industry-leading software, including:
- Photoshop for image manipulation and design
- Illustrator for vector graphics and illustration
- After Effects for motion graphics and animation
- Cinema 4D for 3D modeling and animation
Project Outcome:
The final campaign was a resounding success, showcasing Fruit of the Loom’s commitment to quality and comfort while resonating with Olympic fans worldwide. My contributions as a designer and animator helped create an unforgettable visual experience, perfectly capturing the spirit of the Olympic Games.
